Thesis
As of 2024, global cryptocurrency ownership was at an average of 6.8% with over 560 million cryptocurrency owners worldwide. In the United States alone, as of mid-2024, 40% of adults owned cryptocurrency, up from 30% in 2023. Between 2018 and 2023, the CAGR for the growth of crypto owners was 99%, outpacing traditional payment methods like PayPal and credit card usage, which grew at a CAGR of 8%. Cryptocurrency ownership is expected to continue increasing, with 63% of current owners planning to acquire more within the next year.
Source: Triple-A
Improved accessibility has contributed to the rise in cryptocurrency adoption. In January 2024, the SEC approved 11 spot Bitcoin ETFs, allowing investors to add cryptocurrency to their portfolios more easily. Major payment platforms have also contributed to this trend. Stripe, for example, reintroduced cryptocurrency payments in October 2024 after a six-year break, and in April 2024, Square enabled merchants to convert a portion of daily sales into Bitcoin to help them diversify their holdings.
Blockchain.com is a cryptocurrency wallet provider and exchange serving retail and institutional investors. Since 2011, the platform has facilitated over $1 trillion in transactions and, as of February 2024, supported more than 90 million wallets. Competing with major exchanges such as Binance, Coinbase, and Kraken, Blockchain.com offers trading, wallet, and payment services for both novice and experienced users.
Founding Story
Blockchain.com was founded in 2011 by Ben Reeves, Nicolas Cary (Vice Chairman), and Peter Smith (CEO). Originally launched as Blockchain.info, the platform began as a Bitcoin tracking search engine developed by Reeves.
Reeves, a graduate of St. Peter's School in York, one of the oldest private schools in the UK, earned a Bachelor’s degree in Business Administration in 2009 and a Master’s degree in Computer Science from Newcastle University in 2010. Before founding Blockchain.info, he worked as a mobile developer at Engine Room Apps, an app development company, in 2010. He also served as the CEO of Qkos Services Ltd, a mobile software development company, from 2004 to 2014.
Reeves created Blockchain.info (which would later become Blockchain.com) in 2011 to help users track Bitcoin transactions. The platform offered real-time access to data like transaction confirmations and hash rates, making such information accessible to those without their own Bitcoin infrastructure. Reeves also built a Bitcoin wallet, which had attracted 10K users by 2012.
In early 2012, Reeves met Brian Armstrong (CEO of Coinbase) on a Bitcoin discussion forum. Together, they proposed a Bitcoin payment platform allowing users to store digital wallets, exchange currencies for Bitcoin, and make Bitcoin payments — a concept they likened to a “PayPal for Bitcoin.” The duo applied for Y Combinator’s Summer 2012 batch and received an invitation within hours.
However, disagreements over wallet custody led to their split. Armstrong favored centralized control of private keys for easier wallet recovery, while Reeves insisted users retain their keys to maintain a trustless system. This philosophical divide prompted Reeves to continue developing Blockchain.info, while Armstrong pursued Coinbase.
In 2013, Reeves partnered with Cary, whom he met online. Cary shared Reeves’ interest in Bitcoin and relocated to York to help grow Blockchain.info. Before joining, he earned a Bachelor’s degree in Business from the University of Puget Sound in 2007 and worked as a Partner and Manager of Customer Operations at CRM company PipelineDeals from 2007 to 2013.
Smith joined Blockchain.info shortly after Cary in 2014, bringing his background in statistics and economics to address statistical errors on the site. Before joining Blockchain.info, Smith completed his graduate degree abroad at the University of London and worked at companies like Oxbridge Holdings and Credit Suisse. His passion for international finance and digital currencies further fueled Blockchain.info's mission.
In 2014, the founders raised $30.5 million in Series A funding to scale the business. In 2019, Blockchain.info officially rebranded as Blockchain.com to separate the company entity from its underlying technology and help customers better find the company online.
As of January 2025, Blockchain.com was led by Smith as CEO and Cary as Vice Chairman. The leadership team also includes Matt Tuzzolo, who has been with the company since 2014. Tuzzolo joined as a lead developer and was promoted to Chief Technology Officer (CTO) in November 2015. Additionally, Lane Kasselman joined Blockchain.com as President in 2021, bringing public relations expertise to the organization.
Product
Blockchain.com is a cryptocurrency wallet provider and exchange platform serving retail and institutional investors.
Wallet Services
As of February 2024, Blockchain.com supported over 90 million cryptocurrency wallets. A cryptocurrency wallet is a digital wallet that stores the keys required by users to access and manage their cryptocurrency.
Blockchain.com offers two primary wallet services: the Blockchain.com Account and the Blockchain.com Wallet (also known as the DeFi Wallet). Both of these wallets are hot, or online, wallets.
Blockchain.com Account
The Blockchain.com Account is a custodial wallet service. Custodial wallets are held by an organization on a user’s behalf. Organizations like Blockchain.com store users’ funds and provide recovery options when users lose their passwords or can’t access their accounts. Through the Blockchain.com Account custodial wallet, customers can buy and sell cryptocurrencies, link their bank accounts to deposit and withdraw fiat currency, and make cryptocurrency asset purchases with credit or debit cards.
With a Blockchain.com Account wallet, users can also access Blockchain’s exchange platform and participate in Blockchain.com’s Rewards program. Custodial wallet services like Blockchain.com Account simplify cryptocurrency trading and storage for beginners by offering a centralized platform with familiar features, like traditional login and asset management tools.
Source: Blockchain.com
Blockchain.com Wallet (DeFi Wallet)
The Blockchain.com Wallet is a non-custodial service that gives users sole ownership over their private keys and cryptocurrency assets. When users create a wallet, they receive an encrypted file containing critical information like their recovery phrase and private keys. This file is protected by the user's password, which Blockchain.com does not store. Blockchain.com cannot access these user funds or wallet addresses.
While the wallet does not allow users to participate in any of Blockchain.com’s custodial products including Swap, Rewards, and fiat deposits and withdrawals, it enables users to trade cryptocurrency assets directly with buyers and sellers on multiple blockchains and scaling solutions like Ethereum, Polygon, Arbitrum, and Optimism within the wallet through Blockchain.com’s decentralized exchange aggregator.
Exchange
The Blockchain.com Exchange is a cryptocurrency exchange — an online marketplace where users can buy, sell, and swap cryptocurrencies. As of September 2024, it supported 73 trading pairs, allowing users to exchange one cryptocurrency for another, such as Bitcoin for Ethereum.
Through Exchange, users can engage in both spot and margin trading. Spot trading allows customers to execute trades using available funds, offering a straightforward and low-risk way to exchange one cryptocurrency for another. Margin trading lets users borrow funds from Blockchain.com, allowing them to trade with leverage up to five times their account balance, increasing potential profits.
Source: Blockchain.com
In addition to trading services, Exchange has a Tax Center feature, helping users prepare taxes based on their transaction history. For institutional users, market makers, and professional traders, Blockchain.com offers Exchange Prime, a premium service with advanced features like custom settlement windows, credit and lending options, and dedicated support.
Explorer
The Blockchain.com Explorer is a tool that allows users to search and view real-time data on blockchain transactions. Originally launched as a Bitcoin research tool, it has since expanded to support Ethereum and Bitcoin Cash.
Source: Blockchain.com
In addition to transaction data, users can view cryptocurrency prices and access charts detailing key metrics such as daily transaction volumes, market capitalization, total fees, and network hash rates (a measure of computing power). The explorer also features information on top NFTs sold within the last 24 hours. Cryptocurrency traders can use Explorer to analyze transaction histories, network performance, and blockchain status, helping them make more informed trading decisions.
Pay
Launched in July 2023, Blockchain.com Pay is a B2B service enabling businesses to integrate crypto on- and off-ramps into their applications using Blockchain.com’s infrastructure. Using Pay, businesses can let users buy and sell cryptocurrencies within their apps. Cryptocurrency exchange aggregators and on- and off-ramp specialists like TRON, SwapSpace, and OpenCrypto use the Pay service to improve the experience of trading cryptocurrencies and converting from fiat to cryptocurrency.
Source: Blockchain.com
Blockchain.com claims that Pay can be integrated easily, requiring only a few lines of code to embed into a client’s system. Blockchain.com’s Pay API provides real-time quotes for transactions across different fiat-to-crypto pairs and integrates Blockchain.com’s liquidity and anti-fraud systems. Once implemented, businesses can accept payments across over 200 regions. Clients can also comply with KYC regulations using Blockchain.com’s inbuilt personally identifiable information (PII) collection process to verify the identity of first-time users.
Earn
Blockchain.com’s Rewards Program, also known as Earn, offers multiple ways for users to earn rewards from their cryptocurrency holdings. Earn offers three types of rewards: Passive Rewards, Staking Rewards, and Active Rewards.
Source: Blockchain.com
Passive rewards enable users to earn by simply holding cryptocurrency in their accounts. Available for all assets, this method allows users to earn up to 10% annually, with rates updated monthly. Rewards accumulate daily but are paid out monthly. This option is designed for those who want to hold their crypto assets long-term without actively managing them.
Staking rewards are available for Ethereum holders. Users can stake their Ethereum tokens to contribute to Ethereum’s Proof-of-Stake protocol. In return, they can earn staking rewards of up to 2.8% annually, which are earned and paid out daily.
Active rewards are available to Bitcoin holders who expect the price of Bitcoin to remain stable in the short term. Users lock their assets for one week at a time to earn rewards, with the potential to earn up to 8% annually through weekly rates and payouts.
Institutional Offerings
Blockchain.com offers several institutional services that cater to the needs of high-volume traders and businesses. These services include OTC spot trading, custody, and liquidity provisioning, designed to offer security, liquidity, and strategic flexibility.
Blockchain.com’s OTC spot service allows institutional clients to trade over 800 tokens, both in spot and options markets, with large orders executed through Blockchain.com’s OTC desk. This service ensures competitive pricing and heightened liquidity. It also includes 24/7 support from a regulated counterparty.
Custody services provide institutional clients with secure asset storage using cold, or offline, storage solutions, safeguarding large crypto holdings.
Liquidity provisioning helps create sufficient buying and selling activity for newly listed tokens, which keeps prices stable and makes trading lower-liquidity assets easier.
Blockchain.com also offers structured products like customized options contracts for Bitcoin and other major cryptocurrencies. These contracts include more complex instruments like puts, zero-cost collars, and managed strategies to help improve an investor’s yield on their portfolio.
Market
Customer
Blockchain.com serves retail customers, wallet providers, cryptocurrency exchange aggregators, and institutional investors.
Retail Customers
Blockchain.com serves retail customers through its custodial and non-custodial Wallet services, Exchange platform, and Explore dashboard. As of February 2024, Blockchain.com hosted 90 million wallets, up from 81 million in November 2022. Blockchain.com's crypto wallet provides secure storage for retail customers' cryptocurrency assets.
Blockchain.com has expanded the reach of its Exchange platform, allowing more retail customers to trade cryptocurrency through its platform. Since August 2024, Blockchain.com’s Exchange has been available to traders in all 50 states through its partnership with Bakkt. It also offers crypto trading in 106 different countries as of January 2025.
Wallet Providers
Wallet services like Metamask and Exodus use Blockchain.com’s payment product to facilitate crypto payments within their apps and prevent already verified users from having to go through repetitive KYC processes.
Institutional Investors
Blockchain.com serves institutional investors like Lightspeed, Baillie Gifford, Google Ventures, and VY Capital through OTC trading capabilities, custody services, and advanced trading strategies. Blockchain.com has continued to expand its institutional services globally through its acquisition of a Major Payment Institution license from the Monetary Authority of Singapore in August 2023.
Market Size
Blockchain.com primarily operates in the global cryptocurrency wallet and trading markets. The global crypto wallet market was valued at $10.3 billion in 2023. It is projected to surpass $94.5 billion in 2033, and is growing at a CAGR of 24.8%.
Source: Vision Research
The number of cryptocurrency owners has also increased. From January 2023 to December 2023, the number of global cryptocurrency owners increased by 34%, rising from 432 million to 580 million. The number of monthly active mobile crypto wallet users has also increased from less than 5 million in 2020 to almost 30 million in 2024.
Source: a16zcrypto
Key drivers for growth in the crypto wallet market are the increase in demand for secure storage solutions, the rising awareness of blockchain technology and its potential applications, and an increase in the number of cryptocurrency transactions and investments.
Blockchain.com also operates in the cryptocurrency exchange market. The global cryptocurrency exchange platform market was valued at $45 billion in 2022, with this figure projected to reach $110.1 billion by 2028, growing at a CAGR of 16.1%.
Source: Grand View Research
Key drivers for growth in the cryptocurrency exchange platform market are the growing popularity of digital assets like cryptocurrencies and NFTs and the rising acceptance of mobile-based trading platforms.
Competition
Blockchain.com operates in markets with competition from both broad cryptocurrency platforms and specialized providers. Companies like Coinbase, Crypto.com, Kraken, and Binance offer a similar suite of comprehensive cryptocurrency services, including exchanges, wallets, payment tools, and institutional products.
Blockchain.com also competes with specialized wallet providers and payment providers. Hot wallet providers focus on user-friendly designs for crypto purchases, DeFi, and cross-chain trading, while cold wallets like Ledger and Trezor emphasize offline storage for security.
In 2023, Blockchain.com launched its payments service designed to help companies offer their own crypto brokerage, similar to tools provided by MoonPay and Ramp Network. MoonPay facilitates fiat-to-crypto conversions using methods like credit cards and Apple Pay, while Ramp enables in-app crypto transactions, serving platforms like MetaMask and Trust Wallet.
Comprehensive Centralized Exchanges
Kraken: Founded in 2011, Kraken is a cryptocurrency exchange platform that has raised a total of $30.6 million in funding, as of January 2025, from investors such as Tribe Capital and Raison Wealth. In January 2023, it received an investment in the form of an undisclosed private equity round led by The K Fund. As of 2021, Kraken was valued at $10.8 billion.
Kraken provides products for institutions and individuals. Institutional offerings include custody, OTC, spot and futures trading, and staking, similar to Blockchain.com. For individuals, Kraken offers wallets, rewards, and trading solutions, comparable to Blockchain.com. In December 2024, Kraken introduced Ink, its Layer-2 blockchain designed to simplify user engagement with decentralized finance (DeFi). As Ink’s user base and DeFi app (dApp) ecosystem expand, it could drive more users to Kraken’s platform by offering integration with its trading, staking, and wallet services.
Binance: Founded in 2017, Binance is a leading cryptocurrency exchange with $21 million in funding raised as of January 2025. Sequoia Capital and Black Hole Capital Group are amongst its notable investors, and Vertex Ventures made a venture investment in 2018. Binance offers a broad range of products, including trading, wallet services, rewards, loans, institutional tools, and a blockchain ecosystem.
Binance was ranked as the largest cryptocurrency exchange, as of January 2025, by trading volume and reported 150 million registered users as of November 2023. While Binance provides many of the same services as Blockchain.com, it distinguishes itself with stronger community-driven features, such as tools for discovering new token launches, completing quests for airdrop rewards, mining, and engaging with NFTs.
Coinbase: Coinbase is an online platform for buying, selling, transferring, and storing cryptocurrency. Coinbase was founded in 2012 and went public in 2021 at a market cap of $86 billion. As of January 2025, it is the third-largest exchange by trading volume, behind Binance and Bybit. In 2023, Coinbase reported 7 million monthly trading users and $3.1 billion in revenue.
Coinbase offers products for institutions, individuals, and developers. For institutions, Coinbase provides brokerage, custody, payments, and exchange services, similar to Blockchain.com. For individuals, it provides exchange services, custodial and non-custodial wallets, memberships with lower trading fees and tax services, a crypto rewards debit card, and advanced trading tools with access to over 550 spot pairs and derivative trading. Compared to Blockchain.com, Coinbase has a broader range of individual-focused products.
Crypto.com: Founded in 2016, Crypto.com is a payment and cryptocurrency exchange platform based in Singapore. As of January 2025, Crypto.com’s exchange was the 14th largest by trading volume. Crypto.com has raised an undisclosed amount of funding through a seed round led by Bit.co in January 2018. Since 2019, through its venture arm, it made 26 seed and Series A stage investments to help grow the Web3 ecosystem.
Crypto.com offers products for individuals and institutions. For institutions, it offers OTC trading, payment services, and an affiliate program. For individuals, it offers services both related and unrelated to crypto. Crypto.com’s crypto solutions include trading, a crypto debit card, derivatives trading, and DeFi access. Crypto.com’s unrelated services include stock trading and regulated sports trading.
Wallet Services
Consensys: Consensys is a blockchain software technology company that offers a variety of products. One of its primary products is the Metamask wallet, with over 30 million active users, as of February 2024. Founded in 2014, the company raised a $450 million Series D in February 2022 led by ParaFi Capital with a valuation of over $7 billion. As of January 2025, It has raised a total of $725 million from investors like Fenbushi Capital, Coinbase Ventures, and SoftBank Vision Fund.
Metamask and Blockchain.com both offer non-custodial wallets, giving users control over their private keys. Blockchain.com also provides its retail customers with custodial wallets, offering users more flexibility based on security preferences, while Metamask only offers custodial wallet options to its institutional clients.
Ledger: Founded in 2014, Ledger is a crypto cold wallet provider. In March 2023, the company raised $108 million in a Series C funding round, valuing the company at $1.4 billion. As of January 2025, Ledger has raised a total of $577 million from investors such as CapHorn Invest and Korelya Capital. While Blockchain.com offers hot wallets, Ledger offers cold wallets. While cold wallets are less convenient for regular transactions, the offline nature of a cold wallet makes it less vulnerable to online attacks.
Business Model
Revenue
Exchange
Blockchain.com’s income from its exchange is generated through trading fees, which are adjusted according to volume incentives over a 30-day timeframe. The fee structure differs depending on whether the trades are spot or margin and is also influenced by the trading volume. As of September 2024, the fees ranged from anywhere between 0% to 0.45%.
Source: Blockchain.com
Wallet
While Blockchain.com does not charge a fee on deposits into wallets, it applies a fee on withdrawals to cover the costs associated with transferring a user’s cryptocurrency from their wallet to an external address. This withdrawal fee consists of network fees and processing fees. Network fees are dynamic and depend on network activity and processing fees vary by asset. For example, as of September 2024, the processing fee of Bitcoin was 0.0025BTC, while that of Ethereum was 0.061ETH.
Pay
Blockchain.com has not disclosed its business model for its Pay service. Competitors like MoonPay, CoinGate, and BitPay are typically paid in small increments of the cryptocurrency transaction that they validate, which may be passed to the business or end users. MoonPay charges a 4.5% processing for buying or selling crypto via credit cards and a 1% fee for bank transfers. CoinGate typically charges a 1% transaction fee and a 0.1% conversion fee. BitPay charges a 1-2% transaction fee and a fixed fee of $0.25 per transaction.
Institutional Offerings
Blockchain.com has not disclosed its business model for its institutional trading and custody products, but its competitors provide a useful proxy. Coinbase’s institutional brokerage platform, Coinbase Prime, offers volume-based pricing and charges a transaction fee for executed trades. Institutional custody providers like Fireblocks appear to charge a yearly price based on outbound transfer volume.
Costs
While Blockchain.com has not disclosed its exact costs, Coinbase’s 2023 10-K filing provides a breakdown of cryptocurrency exchange expenses. In 2023, primary costs included transaction expenses (such as blockchain rewards fees, payment processing, account verification, transaction reversals, and miner fees), technology and development expenses (including engineers, website hosting, and infrastructure), sales and marketing costs, and general and administrative expenses (like customer support).
Traction
Growth
Blockchain.com introduced its Bitcoin hybrid cloud wallet in January 2012, combining features of custodial and non-custodial wallets. This wallet addressed synchronization issues, issues that happen when a cryptocurrency wallet isn’t properly connected to the blockchain, by allowing users to store and transact Bitcoin online through a simplified interface while retaining control of their private keys.
Between early 2013 and April 2014, Blockchain.com’s user base grew from 100K to 1.5 million wallet users. By 2015, the platform supported over 4 million wallets and surpassed 100 million total transactions in 2016. In 2017, Blockchain.com expanded into institutional services, offering OTC trading and custodial solutions, followed by the launch of its exchange in 2019.
By September 2021, Blockchain.com had facilitated over $1 trillion in transactions. As of February 2024, the platform had 40 million verified users, a 29% increase from 31 million in 2021. To support this growth, the company announced plans to increase its workforce by 25% between 2023 and 2024.
Partnerships
Blockchain.com has forged key partnerships to broaden its services and reach. In March 2022, it collaborated with Stripe to enable seamless fiat-to-crypto transactions. The following month, it partnered with the Dallas Cowboys, offering fans exclusive rewards such as VIP trips to away games.
In October 2022, Blockchain.com introduced a crypto debit card in partnership with Visa, allowing U.S. users to make payments using crypto or cash wherever Visa debit cards are accepted. By December 2023, Blockchain.com Pay had teamed up with TRON and Changelly to simplify the onboarding process for new crypto users.
The company continued to expand its ecosystem in 2024. In February, it began migrating SoFi’s crypto customers after the platform discontinued its cryptocurrency trading service. Two months later, Blockchain.com Pay partnered with MetaMask to streamline crypto payments across the UK, EU, and West Africa. By August 2024, it had collaborated with Exodus to make wallet creation and funding more accessible through Passkeys wallets.
Regulatory
Blockchain.com secured a Major Payment Institution License in Singapore in August 2023, allowing it to offer digital payment services and expand its institutional presence in Southeast Asia. In August 2024, Blockchain.com announced its partnership with Bakkt Crypto Solutions, enabling its wallet services to reach all 50 US states, overcoming prior restrictions in eight states.
Valuation
In November 2023, Blockchain.com raised $110 million in Series E funding at an undisclosed valuation, led by Kingsway Capital with participation from Lightspeed Venture Partners, Coinbase Ventures, Google Ventures, and Lakestar. The Series E round was reportedly valued at less than half of the company’s $14 billion valuation from its Series D funding round in March 2022, which raised an undisclosed amount. In February 2021, Blockchain.com raised $300 million in Series C funding at a $5.2 billion valuation, co-led by DAST Global, Lightspeed Venture Partners, Baillie Gifford, and Vy Capital. As of January 2025, Blockchain.com has raised over $600 million across 10 funding rounds.
Key Opportunities
Financial Inclusion
As of July 2022, 1.4 billion adults globally were unbanked, with two-thirds of them reportedly using mobile devices for transactions. Many people remain unbanked because traditional banking systems are inaccessible due to factors like a lack of physical infrastructure, high fees, or stringent documentation requirements. Mobile technology eliminates the need for physical banking infrastructure, making digital financial services more accessible. Blockchain.com can expand its user base by targeting the unbanked population, allowing this population to conduct peer-to-peer transactions via mobile devices.
Continued Crypto Adoption
The number of global cryptocurrency users grew by 32% between 2023 and 2024, reaching 560 million, while the total market value surged 89% to $2.3 trillion. Additionally, over $19 trillion in transactions was settled over the Bitcoin network in 2024, more than double the $8.7 trillion settled in 2023. This growth in users and transactions could drive increased demand for Blockchain.com's wallet and exchange services. A comprehensive platform could also help novices easily get involved in crypto, making Blockchain.com an appealing choice.
Key Risks
Market Volatility
The cryptocurrency market's volatility risks Blockchain.com's exchange services. In 15 years, the market has seen major fluctuations. For example, Bitcoin (BTC) surged from $16K in November 2022 to a peak of $74K in March 2024 before dropping to $60K by September 2024, a 362% change over 17 months. Similarly, trading volume increased from $541.4 billion to $1.4 trillion during that time. Since Blockchain.com's exchange transaction volumes depend on trading activity, which is influenced by the value of crypto assets, this volatility threatens Blockchain.com’s revenue stability.
Regulatory Uncertainty
Regulatory risk remains a challenge for Blockchain.com, with global enforcement against crypto companies intensifying. In 2024 alone, the SEC imposed $4.7 billion in fines, a 3018% increase from the previous year, reflecting the growing scrutiny on the industry. Additionally, countries like China have banned crypto trading and mining since 2021, further demonstrating the regulatory hurdles that persist. Increased regulatory scrutiny and regulatory hurdles could slow or curtail Blockchain.com's domestic and global expansion.
Market Competition
Blockchain.com faces challenges in capturing market share from competitors like Binance, Coinbase, and Kraken. In January 2025, Binance's 24-hour spot trading volume was $22.4 billion, Coinbase's was $3.8 billion, and Kraken's was $1.4 billion, compared to Blockchain.com's $160.4K. Binance onboarded over 250 million users in 2024 and doubled its institutional clients, while Blockchain.com had 40 million verified users as of February 2024.
Cryptocurrency scams and hacks have undermined trust in exchanges and wallets. A 2024 study found that 63% of Americans lacked confidence in the safety and reliability of crypto investment methods. Users may proxy reliability and safety based on the size and reputation of exchanges, putting Blockchain.com at a disadvantage. As a result, attracting new users may be difficult, with many opting for larger platforms.
Summary
Blockchain.com, a cryptocurrency wallet provider and exchange, has supported 90 million wallets as of February 2024 and facilitated over $1 trillion in transactions. Initially focused on wallet services, the company has since expanded into payment solutions, institutional offerings, and trading services, strengthening its global and domestic presence. The growing adoption of crypto, improvements in accessibility, and Web3 development present opportunities for future product expansion. However, as of 2025, the company faces challenges such as regulatory uncertainty, market volatility, and competition from major exchanges like Binance and Coinbase.
